Background
Airxcel Europe, through its distributor and industrial partner CAN S.r.l. of Bassano del Grappa, is a leading authority in the sector of accessories for campers, caravans, and recreational vehicles. The outdoor world represents a universe made of freedom, travel, and adventure; however, behind every departure lie complex processes that require efficiency, precision, and a service capable of supporting the user at every stage of the purchasing journey.
To open and strengthen the direct online sales channel through the official shop (https://airxcel.eu/it/shop-online/), the Airxcel Europe team chose Calicantus as its E-Commerce Service Provider (ESP). The project stands out for a highly sustainable operating model: Calicantus takes on the operational role of Merchant of Record (MOR), managing sales, payments, tax compliance, customer care, and logistics activities, while Airxcel Europe maintains control over business strategies.
Activity
Account Management DedicatoCoordinamento Pagamenti e Adempimenti Fiscali Cross-Border per i Mercati EMEA e UKEcommerce Customer CareLogistica ecommerce e gestione spedizioniMerchant of recordsMORObjectives
– Enabling Airxcel Europe to operate in the D2C e-commerce channel in EMEA and UK markets in a lean and sustainable way.
– Keeping the brand’s internal administrative, accounting, and organizational structure unchanged by delegating all complexities related to B2C and cross-border digital sales (MOR) to Calicantus.
– Ensuring maximum efficiency in e-commerce order fulfillment thanks to Calicantus’ high-turnover logistics.
– Offering dedicated e-commerce Customer Care to assist users and Camper Life enthusiasts in choosing official components and spare parts.
– Guaranteeing total tax and regulatory compliance in the various sales countries, without fixed costs or operational upheavals for the company.
Strategies and tools
– Turnkey Merchant of Record (MOR) Model: Calicantus acts as the official seller to the end customer for the shop https://airxcel.eu/it/shop-online/, taking charge of the entire collection cycle, multi-currency invoicing, tax management (VAT), and regulatory compliance in individual countries, as well as managing customs procedures for the UK market.
– Logistics Optimization: Thanks to proprietary logistics specialized in managing e-commerce orders, Calicantus guarantees maximum operational efficiency and a top-level user experience.
– Dedicated Account Management: Constant strategic and operational oversight guaranteed by the Calicantus representative in close contact with Airxcel Europe management.
– Specialized Outdoor & Camper Life Customer Care: A responsive customer service to support online buyers in the pre- and post-sales phases for accessories, spare parts, and fittings for recreational vehicles.
– Multilingual E-Commerce Platform: Management of the online shop developed by partner CAN S.r.l. to offer customers a secure, clear purchasing experience that complies with industry standards.
