Background
Alessi Domenico is an Italian jewelry brand that combines tradition, craftsmanship, and aesthetic research, creating pieces capable of telling stories, emotions, and life moments.
Each piece of jewelry is designed to represent a bond, a change, a place, or a significant person, becoming a true “piece of life” for those who wear it.
With a strong identity tied to the values of Made in Italy, the brand has embarked on an evolution journey aimed at engaging an increasingly digital and global audience, while keeping authenticity, attention to detail, and quality of materials at its core.
Activity
B2C MoR precious goods salesCourier ManagementCustomer ServiceDDP and DDU customs duty managementDuty-free international returns with VAT recovery on importOrder management and customer carePayment & Fraud with tax complianceObjectives
– Launch a proprietary e-commerce as a strategic channel for direct customer relationships
– Extend the brand’s presence beyond geographical borders, reaching an international audience
– Offer a simple, secure, and personalized shopping experience
– Preserve and enhance brand values in the digital context
– Support growth through a scalable and sustainable model, reducing internal operational complexity
Strategies and tools
The collaboration with Calicantus represents an important step in the brand’s consolidation and expansion journey.
The project included:
– Launch of the Flagship eStore it.alessidomenico.com as the central touchpoint of the digital strategy
– Adoption of the Merchant of Record (MoR) model, with Calicantus responsible for tax management, payments, and regulatory compliance in the markets served
– Proprietary logistics management by Alessi Domenico to ensure reliability, service quality, and control of the post-purchase experience
– Multichannel and personalized customer care coordinated between Brand and MoR, capable of supporting the customer at every stage of the customer journey
– Building a digital experience consistent with the brand’s positioning, where the product is not just an object of purchase, but a vehicle of meaning, emotion, and storytelling
The integrated approach has made it possible to create a seamless customer journey, capable of guiding users not only toward purchase, but also to discover the Alessi Domenico universe: materials, symbolism, stories, and values that make each piece of jewelry unique.
The partnership is part of a growth path already initiated by the brand, providing the operational and strategic foundations to face a constantly evolving market, while remaining true to its roots and with a vision focused on innovation, quality, and continuous improvement.
