Ecommerce refactoring


Platform update and graphic restyling


Founded in 1975, ASOLO is the undisputed world leader in technical mountaineering footwear. The product range spans from mountaineering to leisure, allowing the company to be one of the few global brands capable of covering the entire spectrum of outdoor footwear.

Prompted by the commercial results achieved by the first online sales project in 2012, Asolo reaffirmed its trust in Calicantus by commissioning the refactoring of its online shop in 2019-2020 for the world-wide store on Open Source Prestashop technology and in 2021 on SaaS Shopify platform for the US vertical store.


Art directionDigital marketingIntegrationsIntegrazioniWeb designWeb development


Aiming to communicate with users all over the world using the same ‘tone of voice’, the websites were designed with the characteristic ‘family feeling’ of the Asolo brand identity.

The emphasis was placed on maintaining usability from mobile devices and preserving straightforwardness in the consultation paths. The system of combinable filters has been refined and, thanks to a complete redesign of the interface logics, it is possible to make better use of the very detailed Asolo catalogue, which is more integrated than ever with the shop’s commercial strategies.

Strategie e strumenti

The interlinking between the e-commerce software platforms and the customer’s two management systems (different between EU and US) was strengthened, further facilitating the updating of order status and stock availability, prices, descriptions, and images of items for sale.

Online shop refactoring is a crucial step in an expansion and branding strategy, particularly in a competitive market such as the US.

Art direction Digital marketing Integrations Integrazioni Web design Web development