Background
Atena Lux has been in the lighting industry for over 25 years, both designing and producing lighting fixtures, and supporting architects and light designers in creating 100% customized projects. Atena Lux’s management asked us to create a website that would highlight the different areas of application of their products, act as a support for agents, and as a catalyst for business contacts.
Activity
Art directionWeb designWeb developmentObjectives
– Renew the company’s online image
– Recount the values of the brand and products
– Provide a service to its contact persons
– Reach potential customers and generate new leads.
Strategies and tools
Lighting is a transversal sector, with different application areas, so we have highlighted the different divisions and projects through in-depth landing pages.
In the product catalogue, detailed information and HD images facilitate the work of the agent network.
Every product sheet has been designed to attract prospects and lead them to fill in the contact form/request for quote, thus contributing to lead-generation.
