Background
Atlantis is the flagship brand of Master Italia S.p.a., which produces and distributes hats and accessories, offering a wide range of models and collections.
The company identified Calicantus as the right partner to design its e-commerce and to entrust us with operationally managing online sales.
Activity
E-commerce design and integrationE-commerce managementE-commerce operationsTotal management and accountingObjectives
– Start selling online
– Increase the perceived value of the products
– Communicate effectively with the B2C target
– Optimizing order-management processes and flow
Strategies and tools
The project involves the creation of a new e-commerce, integrated with the company’s ERP (enterprise resource planning) to synchronize the product catalogue, prices, availability and orders placed by users. To optimize processes, the operational management of the e-shop (including orders, collections, courier relations, customer care and return procedures) was entrusted to the Calicantus team, with the integration of accounting systems and flows.
