Atlantis Headwear for All Blacks

Background

Atlantis Headwear is the premium brand Italian specialized in hats and caps of high quality, committed to responsible production and enhancing distinctive designs. As the European Official Supporter of the All Blacks, Atlantis combines sporting heritage, sustainability, and customer focus, offering products that reflect the brand’s identity and values.

For the #AllBlacks project, Atlantis chose Gummy Industries as a partner, a company specialized in e-commerce development solutions and digital project management.

Calicantus, as an E-commerce Service Provider (ESP), collaborates with Gummy Industries to ensure a shopping experience consistent with the brand, supporting Atlantis’s growth and digital presence in international markets.

Objectives

– Provide unified and consistent online sales management for the #AllBlacks project across the entire European market.
– Ensure customers a shopping experience consistent with the premium identity of the Atlantis Headwear brand, European Official Supporter of the All Blacks.
– Support Atlantis in directing and coordinating the project as the main contractor, focusing on quality, sustainability, and brand experience.

Strategies and tools

Operational role of Calicantus: management of e-commerce sales throughout Europe, ensuring consistency between brand identity and customer journey.

Platform and tools: use of integrated systems for order management, logistics, and customer service, ensuring a smooth experience for the end customer.

Strategic alignment: support to the Atlantis brand in implementing online sales and marketing strategies, maintaining the premium heritage and social responsibility of the products.

Direct access to the shop: customers can discover and purchase products through the official shop Atlantis Capsule