Perfectionism, craftsmanship and quality are the values that led to the birth of company Alcide Basso in 1977. Since then, the company has evolved but the principles that accompany the way it manufactures bicycles remain uniquely the same: excellent craftsmanship, innovative design, functionality, and top quality materials.


Basso Bikes contacted calicant.us to pursue the goals of: boosting on-line sales and corporate brand awareness by setting up an e-commerce platform.


A broad range of categories and a detailed product description are the fundamental requisites of the platform, which was created following the latest principles of web usability.
To meet Basso Bikes' requirement of internationalisation, it is a multilingual e-commerce site, which means it also provides full multi-currency features.

The customer's requirement to address different markets and stakeholders led calicant.us to create a bespoke service to target such different audiences with ad hoc price-lists, despatch methods and delivery times.

Users today demand product personalisation and this was met by creating a product configurator app, which on the one hand automates consumers' shopping experiences and makes it exclusive while on the other, the system of interactions lets the system dialogue with the customer's management applications to reap the benefits of optimised timescales and lower costs.

Bicycle Basso Bikes

A broad range of categories and a detailed product description are the fundamental requisites of the Basso Bikes' e-commerce


To increase the brand awareness of Basso Bikes, a Digital Strategist was appointed, who involved the Digital Marketing office at calicant.us.

After analysing the reference market the scenario and the possible touchpoints used by the target users were defined so as to enhance their buying experience and optimise the budgets of Basso Bikes.

The results were then monitored through a constant reporting activity.


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