Caremarket

Background

Balancing family life, work and care for other family members is not always easy. We are well aware that taking care of an elderly parent affected by some disease or disability restricting his/her self-sufficiency can be a demanding task. This is the reason why CareMarket was founded, soon becoming the point of reference for anyone looking for assistance for the elderly and services designed to meet the requirements of fragile subjects and their families.

Objectives

– Optimizing Customer Experience: to improve customer interactions through an integrated system of order management and customer service management, providing quick replies and specific assistance to meet the requirements of fragile subjects and their families.
– Increasing online sales: to increase the sales volume by exploiting the Calicantus eCommerce solution, promoting initiatives such as Carepass, which offers a subscription service for the monthly provision of incontinence pads, thus generating a constant flow of income.
– Efficient management of operations: to implement a full outsourcing system for orders, payments, shipping and logistics, enabling CareMarket to reduce operational costs and focus its resources on strategic activities and brand development.
– Expanding the product catalogue: to expand product and service offerings by exploiting the logistics of Calicantus in order to guarantee high availability and an excellent quality-price ratio, thus meeting the customers’ different requirements in a quick and effective way.

Strategies and tools

Calicantus is a MoR (Merchant of Records) partner in full outsourcing for CareMarket, including orders and payments, shipping, customer care and logistics.

CareMarket aims to becoming the point of reference for anyone looking for products and services designed to meet the requirements of fragile subjects and their families.

The main advantages for using the CareMarket eCommerce include:
– Carepass, the subscription service for the automatic monthly supply of incontinence pads, relieving you from the need to purchase them every time
– Favourable VAT rates for certified users
– A wide product catalogue designed to meet any requirement
– Excellent quality-price ratio

Calicantus provides CareMarket with an integrated solution for the management of online orders and customer service, enabling the brand to focus on its strategic, core activities.