New enhanced consumer oriented digital strategy


A full-service project that brings expertise and strategic solutions to bear.


Macaluso Srl, a century-long Italian story, is synonymous in the national and international market with high-quality, and consumer assurance, with its Coalma, Sant’Erasmo and Due Pavoni brands of seafood products.


Now, strengthened by the values handed-down, Macaluso still carefully chooses the seas where it fishes, and uses environmentally-friendly fishing methods, preserving traditional processing methods such as cooking in salty water and processing tuna manually to ensure products that are always and only excellent.


With its entry into the Cofisa entrepreneurial group, the Sicilian company aims to develop the Italian market in all commercial distribution channels by offering a broader assortment and new products and services to consumers.

The corporate goal is to apply maximum energy to the absolute pursuit of quality, combining tradition and innovation.


Art directionDigital ADVMarketplaceMerchant of recordsWeb designWeb development


– Growing its brands’ online image and communicating company business values;
– Increasing awareness and perceived value;
– Boosting online sales with a better customer experience;
– Enhancing loyalty with new services and consumer propositions;
– Optimizing online sales related processes by outsourcing order management.

Strategie e strumenti

A full-service project involving all Calicantus departments: in the art direction and development role of the new digital channel with Prestashop technology, as Merchant of Records in managing online sales with the overall coordination of administrative, delivery and customer service aspects, and as a strategic partner for developing a digital strategy and marketing performance to increase awareness and sales in the Italian market.

To enhance its value proposition, we are working with the company on a branding and loyalty strategy aimed directly towards the consumer market, to fully exploit the opportunities related to digital innovation, and get the products straight onto Italians’ tables.

All-round strategic and operational support, from the development of the new digital channel, to sales management and the coordination of a digital marketing plan, to increase awareness and performance.

Art direction Digital ADV Marketplace Merchant of records Web design Web development