Background
The new sneaker brand Cromier was looking for a partner who could identify the best strategies to design a high-performance e-commerce and increase conversion rates.
The brand’s identity mixes components from sportswear to more fashion areas and uses, so Cromier also needed advice on digital strategy and online brand positioning.
Attività
Consulenza socialOnline advertisingSocial advertisingSviluppo webWeb developmentObbiettivi
– Brand Awareness and maximization of product visibility to specific targets.
– Increased conversion rate of the new e-commerce thanks to targeted communication of moods and novelties.
Strategie e strumenti
Campaigns on Google Display with adaptable format, and HTML5 to acquire targeted traffic to the site, combined with constant advice on social-media strategy to consolidate digital brand positioning.
Particular attention has been paid to lead generation and the use of tools to build a database of loyal customers.
