Marketing Strategies for Ecommerce

DiFrutta

Defining and disseminating brand identity

Background

DiFrutta is a range of highest-quality juices, nectars and 100% BIO fruit juices.
Bevande Futuriste, brand owner, asked us to define the brand identity and spread it through digital channels, implementing an omnichannel strategy dedicated to awareness and online sales.

Activity

Art directionCopy writingEcommerceGraphic designGraphic developmentOrder managementSocial managementSocial networkWeb design

Objectives

To build and spread the identity of the DiFrutta lines, made up of a wide range of high-quality fruit juices, all obtained from organic farming.

Strategies and tools

The brand and product story are structured in a landing-page aimed at market positioning the central theme of which is the description of the material qualities of the product as a response to the lifestyle of the ideal target audience.
The persuasion process expands the opportunity to consume the product, from public to private contexts, thus opening up online sales on the PrestaShop platform with logistics and management integration.


An omnichannel strategy is dedicated to awareness and online sales for a line of 100% organic fruit juices.

Art direction Copy writing Ecommerce Graphic design Graphic development Order management Social management Social network Web design

Customers

Case Histories

Discover the case histories that show how Brands from different sectors have overcome complex challenges and achieved significant results thanks to our innovative solutions and targeted digital strategies.

Gaerne

International e-Store creation, Mor management and Digital Marketing

Repower

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HAP

Why choose us?

28M+ turnover
200+ countries served
16yrs of digital commerce
35,7% long term growth (cagr)

Contatti

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