Background
Dike wants to give you the best, while you give the best of yourself.
The company makes footwear and clothing for work environments. It differs from its competitors by paying special attention to products aesthetics. Dike’s noble goal is to transform the world of footwear and clothing for work, proving that, with enthusiasm and personality, one can feel special also while working hard.
Dike puts the passion for work into every product and is constantly looking for new technologies to give its customers enhanced safety and comfort.
Along with technological research, the company has started an evolutionary process, which encourages product availability, thus allowing its customers to but them at any time from any geographical area: the Dike eShop was then created.
Activity
Customer careDropshippingNewsletter & Mail automationOnline advertisingOrder managementSocial advertisingWeb designWeb developmentObjectives
– Management of social profiles, fundamental meeting and comparison points with customers
– Activate search, remarketing and display campaigns on search engines, as a vehicle for the brand and to intercept those who are at an advanced stage of the purchase process
– Sending newsletters to build loyalty
– Activation of Mail Automation, to reduce the cart abandonment rate and to increase the conversion rate.
Strategies and tools
As well as designing the e-commerce, Calicantus also manages the relationship with dropshipping couriers, for Customer Care and part of digital marketing activities.
Not only: in 2017, the online shop was renovated by adding a section dedicated to work clothing to the footwear selection. With trousers, t-shirts, jackets and polo shirts, the range of products sold online is constantly growing, as are the eShop categories and filters.
