Background
Ferrino S.p.A. is a historic Italian brand, synonymous with reliability, quality and innovation in the outdoor and outdoor equipment sector. With a long tradition and a strong connection to safety and adventure, Ferrino has entrusted Calicantus as its E-commerce Service Provider to build a digital experience capable of best representing the brand’s values, maintaining consistency between heritage and innovation.
Calicantus supports Ferrino in managing its international e-commerce, continuing its role as Merchant of Record (MoR) partner that began in 2017.
Activity
API System Integration with brand ERP and logisticsCustomer Service SupportEPR ManagementGDPR Compliance – Privacy PolicyMerchant of recordsMORShipping and customs management DDP/DDUObjectives
– Create a premium digital experience that reflects Ferrino’s values: reliability, quality and innovation.
– Ensure efficient and secure e-commerce management at an international level, reducing operational and regulatory risks.
– Support the brand in online growth and customer loyalty, integrating digital channels and complex logistics processes.
Strategies and tools
– End-to-end operating model: complete management as international Merchant of Record, from sale to delivery.
– Compliance and customs matters: management of international regulations and customs procedures to ensure seamless shipments.
– Integrated logistics: shipment coordination and direct connection with the brand’s ERP and logistics infrastructure via dedicated APIs.
– Consistent customer experience: implementation of digital and operational processes that reflect the brand’s premium identity, maintaining high customer satisfaction.
– Continuity and innovation: maintaining the MoR partnership since 2017, with constant updates and optimizations to adapt to new digital and market needs.
