Background
Atelier Fornasetti was founded in Milan in 1940 from the vision of artist Piero Fornasetti. Characterized by a strong artisanal foundation, the brand is now internationally recognized for its production of hand-decorated and hand-painted furniture, accessories, and porcelain.
Its origins date back to the 1930s, with the Stamperia d’Arte founded by Piero Fornasetti. The dialogue with Gio Ponti contributed to the definition of a mature decorative language, recognizable by the black line of the print, capable of weaving together diverse iconographic sources with an ironic yet cultured spirit.
At the heart of Fornasetti’s research is the desire to bring decoration into everyday objects, transforming them into instruments of storytelling and imagination. Today the brand is recognized for its iconic decorative universe, in which the face of Lina Cavalieri, architectural elements, and perceptual games become recurring themes of a timeless poetics.
Activity
ADR and IATA for PerfumesCost and Process OptimizationCourier Management & Insured ShippingCustomer careMORPayment & Fraud B2C and B2BSystem Integration ERP/WMSwith specialized logistics (fragile and bulky)Objectives
– Repositioning in the e-commerce world after completing a previous experience with a different partner.
– Optimizing processes by outsourcing online order management related to administrative and accounting procedures, through customized models at the brand’s request
– Outsourcing logistics and shipping, through a multi-logistics model distributed between Calicantus and Fornasetti warehouses
– Customer care and returns management
– Concentrating internal resources on key business activities
– Ensuring impeccable service to digital customers
Strategies and tools
Fornasetti x Calicantus: The Art of Full Outsourcing E-commerce
The project was created to reposition the historic legacy of Atelier Fornasetti in the global digital market, delegating the entire operational complexity to Calicantus to preserve the brand’s focus on creativity.
Merchant of Record (MoR) and Global Compliance
Calicantus acts as the official seller and tax intermediary, managing:
– Transactions and Fraud: Collection of B2C/B2B orders with advanced anti-fraud control systems.
– International Taxation: Bureaucratic management of VAT, duties, and customs barriers for immediate international expansion.
High-Value Logistics: Fragility and Regulations
Given the iconic and delicate nature of the products, logistics management is highly specialized:
– Multi-logistics & ERP: Integration of systems (WMS/ERP) for perfect synchronization between Calicantus warehouses and the Atelier.
– Special Handling: Protocols for fragile, bulky items and insured shipments.
– Dangerous Goods (ADR/IATA): Certified management for international shipping of perfumes and fragrances.
Customer Care and Optimization
The service ensures a shopping experience consistent with luxury positioning:
– Dedicated Support: Multilingual management of orders, returns, and customer service.
– Administrative Efficiency: Complete outsourcing of accounting processes on customized models.
– Strategic Focus: Fornasetti concentrates internal resources on core business, delegating the entire operational “machine” to an expert partner.
