Background
The Fratelli Rossetti brand – a historic Italian company producing luxury footwear – was founded in 1953 in Parabiago (in the province of Milan) by Renzo Rossetti. The Rossetti family boasts a long tradition in the production of handmade shoes dating back to 1875. Fratelli Rossetti is known worldwide not only on account of its artisanal excellence, but also for its attention to details and its innovative designs, always in line with the times.
Activity
Customer Service SupportEPR (Extended Producer Responsibility) managementGDPR – Privacy PolicyGlobal online sales managementManagementMerchant of recordsObjectives
To improve customer experience by:
– Offering an excellent buying experience to the most loyal and highest spending customers
– Managing worldwide customer service in an efficient and customized way.
To increase efficiency by:
– Organizing multi-warehouse orders in stores for more accurate and faster management.
– Integrating systems to improve communication and collaboration among the different departments.
To strengthen the brand by:
– Providing a high-level value proposition by a luxury brand.
– Ranking as leader in the online luxury footwear market.
Strategies and tools
As main contractor of the project, Jakala has contracted our services in outsourcing to solve some operational issues regarding online order management, thus enabling Fratelli Rossetti to focus on their core business.
Jakala – established in the New Economy era – was the first company to combine marketing and technology and apply them to the engagement and loyalty sector. It accomplishes transformation by combining data, technology and multidisciplinary skills to produce a positive impact on companies, individuals and society.
In this project Calicantus acts as Merchant of Records (MoR) on behalf of Fratelli Rossetti, hereby managing:
– worldwide customer service
– the organization of multi-warehouse orders in stores
The key assets of the project are the following:
– Customer experience: offering an excellent buying experience to the most loyal and highest spending customers.
– System integration: for a high-level value proposition by a luxury brand.
In short, Calicantus provides Fratelli Rossetti with a complete solution for the management of online orders and customer service, thus enabling the brand to focus on its core business.
