Merchant of records

Gelato Club

Activating B2C sales and build recurring purchase loyalty


Irrespective of whether the ice cream is organic or traditional, the use of the best ingredients is the real guarantee, starting with milk from the Alps, which is unrivalled!

Gelato Club offers an innovative 100% Italian idea of ice cream consumption – backed by over 60 years of tradition of the Dairy in the Valli di Stura in Demonte, Cuneo – guaranteeing the highest milk quality and a monitored supply chain, to provide only healthy and genuine products.


Customer careFull outsourcing managementIntegrationsIntegrazioniLogisticaLogistics managementMerchant of records


– Raising the online brand image;

– Activating sales to end consumers and building their loyalty; 

– Improving the consumer experience by fully outsourcing order management to Calicantus;

– Concentrating internal resources on core-business activities;

– Optimizing internal team processes.

Strategie e strumenti

Calicantus acts on Gelato Club’s behalf as Merchant of Records (MoR) or the seller who appears on the registers and who day-to-day handles sales, collects, and manages orders, acting as the intermediary between Gelato Club and end consumers.

Calicantus quickly integrated Gelato Club’s WooCommerce e-commerce platform with its OMS (Orders Management System), guaranteeing efficiency, thoroughness, and rapid turnaround in the Italian market.

Enhancing customer loyalty through a satisfying shopping experience, taking full advantage of digital touchpoints such as e-commerce to spread the quality of Italian ice cream up and down the country.

Customer care Full outsourcing management Integrations Integrazioni Logistica Logistics management Merchant of records