Hellas Verona Official Store

Background

Hellas Verona Football Club is one of the most historic and iconic football clubs in Italy. With a visceral and passionate fan base rooted in its city and spread internationally, the team carries an unbreakable bond with the identity of Verona: a unique city, famous for its Roman wonders like the Arena and for the iconic charm of Shakespeare’s Romeo and Juliet.

For the launch of the new official e-commerce store https://store.hellasverona.it/, Hellas Verona chose the Shopify platform and partnered with Calicantus as its E-Commerce Service Provider (ESP). Calicantus manages global online sales on behalf of the sports club, operating as the Merchant of Record (MOR), handling logistics, customer service, and the technological orchestration of order flows, as well as coordinating all operational suppliers (express couriers, packaging partners, and payment gateways).

Objectives

– Offer Hellas Verona fans worldwide a seamless, official, and scalable shopping experience on the new e-commerce platform.
– Ensure end-to-end management of the official shop https://store.hellasverona.it/, relieving the club of the legal, fiscal, and operational complexities associated with international sales (MOR).
– Manage the high logistical complexity of sports merchandising, including on-demand processing for the customization of match jerseys with player names and numbers or fan-requested customs.
– Optimize order fulfillment and warehouse synchronization through the proprietary integration of the Calicantus OMS APP for Shopify.
– Enhance gialloblù pride and the strong bond with the city of Verona, ensuring fast and secure shipping both locally and internationally.

Strategies and tools

– Integrated E-Commerce Management (ESP & MOR): direct sales on behalf of the club on the https://store.hellasverona.it/ store, with full responsibility for regulatory compliance, multi-currency billing, and payment collection.
– Order Orchestration with Calicantus OMS APP: native integration with the Shopify platform via the Calicantus Order Management System (OMS), for automatic stock synchronization, management of order peaks (e.g., new kit launches), and intelligent routing to logistics.
– On-Demand Match Jersey Customization: dedicated service for applying official player names and numbers or custom user requests, integrated into the order preparation process prior to shipping.
– Global Online Sales and Shipping: management of international shipments to serve the team’s fans anywhere in the world with express couriers and high-quality protective packaging.
– Brand Enhancement and Scaligera Identity: a digital touchpoint designed to reflect the Veronese spirit, highlighting the connection between the team, the fans, and the eternal symbols of the city (from the Arena to Romeo and Juliet).
– Merchandising Customer Care: responsive, multilingual e-commerce support to assist fans with size selection, shipment tracking, and product customization.
– Full e-commerce management with dedicated control of catalog, stock, and performance to increase conversions and improve sales results.
– Digital advertising for all sports activities related to the club (online merchandising sales, ticketing, membership, etc.)