Background
Metalworker is Hoffmann Italia Spa's online shop dedicated to professionals and micro-enterprises operating in the metalworking industry.
With more than 100,000 items carefully selected from the best brands on the market, it allows the metal professional to buy tools and consumables online, with guaranteed delivery within three working days and best value for money.
Activity
B2BIntegrationsManagementMarketplaceMarketplace managementMerchant of recordsOnline sales management - Merchant of RecordsSales managementShippingObjectives
– Communicate effectively with B2B, Prosumer and Prouser targets
– Optimising processes and management flows
– Outsourcing for managing the eBay and Manomano e-Shop and Marketplaces
Strategies and tools
The proposed collaboration between Hoffmann and Calicantus included the advanced integration of:
– management systems
– logistics platform of the parent company in Germany
– proprietary e-commerce
– marketplaces specialising in mechanics, tools and consumables, such as eBay and Manomano
In order to optimise processes and not burden the existing business organisation of Hoffmann Italy and Germany, the operational management of the e-shop was entrusted to the Calicantus team.
