• Online Sales Project for B2B, Prosumer and Prouser

    Hoffmann

    E-commerce management and marketplace for over 100,000 articles

BACKGROUND

Metalworker is Hoffmann Italia Spa's online shop dedicated to professionals and micro-enterprises operating in the metalworking industry.

With more than 100,000 items carefully selected from the best brands on the market, it allows the metal professional to buy tools and consumables online, with guaranteed delivery within three working days and best value for money.

activity

Sales management Merchant of records Shipments Marketplace Integrations

GOALS

- Communicate effectively with B2B, Prosumer and Prouser targets

- Optimising processes and management flows

- Outsourcing for managing the eBay and Manomano e-Shop and Marketplaces

STRATEGIES AND TOOLS

The proposed collaboration between Hoffmann and Calicantus included the advanced integration of:

- management systems
- logistics platform of the parent company in Germany
- proprietary e-commerce
- marketplaces specialising in mechanics, tools and consumables, such as eBay and Manomano

In order to optimise processes and not burden the existing business organisation of Hoffmann Italy and Germany, the operational management of the e-shop was entrusted to the Calicantus team.


Management and development of online sales in Italy and Germany through e-commerce and
international marketplaces.

Sales management Merchant of records Shipments Marketplace Integrations

Tell us about your project

We help you to grow your ideas and to turn them into new opportunities