Background
JVCKENWOOD Italia, the Italian branch of the famous international consumer electronics manufacturing and distribution group, is a point of reference in the audio and consumer electronics market, with iconic proprietary brands such as JVC and Kenwood, and the exclusive distribution in Italy of prestigious Harman Group brands such as JBL and Harman Kardon, names that are part of our daily lives, synonymous with innovation, pure sound, and high-quality audio-video performance. A catalogue rich with very interesting products, driven by brands with excellent digital and social media positioning. The challenge for JVCKENWOOD is to preserve consistency and collaboration across all the involved digital channels, in order to create a virtuous cycle in which every digital touchpoint with the consumer is a truly outstanding consumer experience.
Activity
Marketplace managementOnline sales managementObjectives
– Merchant of record for marketplaces
– Centralized and organic management of the various marketplaces in terms of stocks, price positioning and margins
– Warehouse management centralization by using Calicantus’ logistics as the main hub to serve marketplaces as it is ready to fulfill orders “Amazon-style”
– Monitoring and assessing new business opportunities
– Continuous cost optimization
Strategies and tools
the JVCKENWOOD group has chosen to rely on the Calicantus marketplace team to promote the JVC, JBL, Kenwood, and Harman brands on the main digital marketplaces, maintaining a consistent and high-quality user experience while maximizing revenue and margins.
The launch on several Italian marketplaces was planned following a detailed analysis of the most strategic sales channels, a careful selection of the products to be included in the catalogue, and the definition of an effective pricing policy. Sales management will be completely entrusted to the Calicantus’ MOR (Merchant of Record) team, which will oversee all operational and commercial aspects.
A collaboration that combines Calicantus’ digital know-how with JVCKENWOOD’s strategic vision, to successfully deal with a highly competitive and ever-changing market.
