Krino Group

Background

Krino S.r.l. was founded in the province of Lecco, an area characterized by an ancient and deeply-rooted tradition in metalworking. Founded in 1982, Krino is a remarkable company specialized in the production of cutting tools both for professionals and hobbyists. Over the years it has managed to achieve a leading position in the reference market. The development and expansion of the production of tool lines, combined with the expansion of the group following the acquisition of first rate brands (i.e. LTI, Greenband, and Martin) and the foundation of the new Ineco brand have enabled Krino to offer high quality, made in Italy products, fully compliant with environmental regulations.

Objectives

– refactoring of the main sites of the group to endow it with a consistent and renewed image
– ​​brand awareness and lead generation thanks to targeted campaigns focused on potential customers
– performance marketing, dem and automation dedicated to B2C
– business intelligence, dashboards and data analysis to make the best business decisions based on facts

Strategies and tools

The relationship between Calicantus and the Krino Group is based on a solid multi-year collaboration, oriented towards the development of an ambitious long-term digitalization project. After successfully completing a thorough overhaul of the two main websites of the group, the digital marketing team has launched a detailed operational plan for each of the two corporate brands.

For Ineco – a brand specializing in tools and solutions both for hobbyists and professionals – a dedicated online sales channel was activated, along with a structured performance advertising project on Google and the social media. In addition, email marketing and marketing automation strategies were implemented to increase sales volume and overall turnover, while improving the relationship with the end customer.

As for Krino – leader in the production of professional tools – the activity focuses on building and strengthening brand awareness: the goal is to position it in an increasingly distinctive way on the digital market through targeted digital campaigns, thus enhancing its identity and leadership in the sector.

Upon completion of the digitalization strategy, Calicantus has launched a considerable Business Intelligence project, developing advanced dashboards for the continuous monitoring of traffic, conversions, user behavior and the main digital KPIs. This system enables the Group to promptly analyze online performance, optimize future actions and guarantee an increasingly effective user experience.

Through this synergy, Calicantus supports Krino in a solid, measurable and result-oriented digital growth process, consolidating the group’s positioning in an increasingly competitive and technologically advanced market.