A leading brand in the sportswear industry


Since 1973, Lotto Sport Italia has been a leading brand in the sportswear industry. Born as a manufacturer of tennis shoes, over the years the company has expanded its range of products to embrace various sporting disciplines. Lotto continues to experiment with new lines to keep up with the evolution of the market and new sport models.

Precisely due to the ongoing innovation and excellence that the paths of Lotto Sport and calicant.us have come together. The company from Italy's 'Sportsystem' district of Montebelluna has entrusted us with the operational management of the e-commerce dedicated to the Zhero Gravity line, together with logistics and warehousing services.
The positive experience with us has prompted the company to entrust us with a new project dedicated to the Icon capsule collection.


Lotto Sport relies on calicant.us to best manage the entire online sales process of very unique and exclusive items for which the company has decided to introduce dedicated eShops.

The first project involves the Zhero Gravity collection, the world's first laceless football boot, officially unveiled at the 2006 FIFA World Cup in Germany.

The second project is the Icon capsule collection, a vintage line that reintroduces the most famous Lotto Sport shoe models.

Lotto Sport relies on calicant.us to best manage the entire online sales process of very unique and exclusive items


For both projects, Lotto Sport has entrusted calicant.us with the managing the eShops, relying on our specific experience in e-commerce outsourcing management and our many collaborations with leading sportswear brands.

Specifically, the activities we are responsible for include:

  • Warehouse management with stockroom on calicant.us premises
  • Management of orders and revenue-taking
  • Shipping management
  • Returns management
  • Customer Care, with operators speaking the languages of target markets


    Relying on a partner with proven operational and administrative experience for eShops dedicated to a capsule collection allows Lotto to outsource the entire online sales management process.

    By doing so, the company saves resources and time by not having to invest in acquiring know-how and dedicated staff.

    At the same time, customers are guaranteed a state-of-the-art service, as they are followed from purchasing path tight through to after-sales.

    Added to these benefits are the tranquillity given by an optimum e-commerce flows management, which is guaranteed also by the complete integration of Lotto eShops with calicant.us logistic system.


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