Background
Mico Sport is synonymous with quality and technological innovation in Italian-made sports underwear sector. It has always produced technical garments designed in detail to be comfortable, elastic and breathable, tested with athletes and champions from whom Mico Sport has learned that comfort in thermal control, optimal breathability and maximum fit are key factors in achieving best performance. Mico Sport decided to enter the digital commerce world to enhance its image, spread brand awareness and promote its new collections among B2B and B2C customers.
Activity
B2BCustomer careFull-outsourcing managementIntegrationsOrder managementWeb developmentObjectives
– Create a new brand image through its B2C corporate website
– Increase B2B sales and improve reorders management with a web ordering platform integrated with a proprietary logistics platform
– Improve customer experience by outsourcing online and offline sales management, collections and billing, shipping and returns and customer care
Strategies and tools
We designed a Web Order platform to meet the needs of B2B buyers. Plus, Mico Sport chose Calicantus as Ecommerce Service Provider, entrusting us with outsourcing the management of online orders and also of those processed by the commercial agents.
