• Online Branding Strategies

    NANIS JEWELS

    REFLECTING THE UNIQUENESS OF PRECIOUS JEWELLERY IN A WEBSITE

BACKGROUND

Nanis is the Italian maker of contemporary luxury that creates truly unique jewellery, all hand-finished by skilled craftspeople.
The company chose Calicantus to renew its digital image, prepare for online sales, and to build a strategy that would enhance the brand and support prestigious physical retailers.

activity

Web design Web development Art direction SEO Digital ADV Drive to Store Social advertising

OBJECTIVES

- Renew communication and brand image
- Study an e-commerce platform for international markets
- Identify a brand strategy to enhance the online image, and support sales in traditional stores

STRATEGIES AND TOOLS

We have recreated the atmosphere of a jewellery store with the graphic design of the website (already set up for online sales), to bring out the exclusiveness of the workmanship and the company's creative soul.
We have activated vertical brand-awareness campaigns on Instagram, and supported some of the best Nanis Jewels retailers in the world with targeted advertising activities.


A BRAND STRATEGY TO ENHANCE THE EXCLUSIVENESS OF CRAFSTMANSHIP AND THE COMPANY'S CREATIVE SOUL, AND TO SUPPORT SALES IN TRADITIONAL STORES.

Web design Web development Art direction SEO Digital ADV Drive to Store Social advertising

Craftsmanship is a founding part of our company, which is why we were looking for someone who could provide the right support in developing the website and building a social and advertising strategy, all with the same care that we put in our jewellery. With Calicantus, we have found an ideal partner, and together we are preparing for the launch of the online shop.

Davide Golin - Managing Director

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