Background
P•INK is a high-end store for digital printing on caps and labels dedicated to the artisanal supply chain and small manufacturers. Pelliconi Spa’s experience in production and the P•INK team’s creativity produce a unique alchemy for a new online purchase experience for customized crown caps and labels, enabling small and medium-sized manufacturers to produce and customize their bottles and cans starting with small batches, if necessary.
Activity
Collection and fraud managementCustomer careIntegrationsMerchant of recordsOnline sales managementShippingObjectives
– Reaching and communicating effectively with the B2B target – Prosumers and Prousers – which prefers the digital trade channel to the traditional one
– Optimizing processes and management flows
– Outsourcing eShop sales management
– Advanced system integration: ecommerce, ERP, WMS, product configurator, manufacturing machines and logistics platform
Strategies and tools
Pelliconi Spa was founded in Bologna in 1939 and today it is a world leader in metal and plastic caps and closures used in food packaging.
P•INK is the Pelliconi Spa’s brand dedicated to digital market, through which an ambitious project was launched with the help of Calicantus, an expert partner in the management in full outsourcing of online sales activities, in order to serve B2B consumers worldwide (winking all the while at the B2X market).
