Marketing strategies for ecommerce


Sell italian handmade shoes (online and offline)


Pas de Rouge is synonymous with quality Italian handmade shoes that are comfortable, beautiful and lightweight due to the traditional slip-lasting method.
We were asked to create a single digital solution that would enhance the brand values and work to generate direct online sales, without neglecting the network of traditional retailers; and to activate marketing strategies to achieve the desired sales results.


Art directionCustomer careEmail marketingGestione ordiniOnline advertisingSocial advertisingSviluppo web


– Create an official digital commerce channel that replaced the institutional website with a single platform
Increase direct sales, brand awareness and visibility
– Establish a product pricing policy.

Strategie e strumenti

Pas de Rouge opened up both to online sales, with the Ecommerce platform developed on Prestashop CMS, and to outsource sales management. As well as optimizing the SEO of the entire platform, to support sales, we ran advertising campaigns in the Italian market on Google and the main social media, and an Email Marketing strategy.

A digital solution and marketing plan designed specifically to sell handmade italian footwear.

Art direction Customer care Email marketing Gestione ordini Online advertising Social advertising Sviluppo web

Il prodotto Pas de Rouge è distribuito in tutto il mondo e grazie al numero crescente di clienti avevamo bisogno di fare il passo verso l’ecommerce. In Calicantus abbiamo trovato le competenze giuste per affrontare questa importante sfida, dallo sviluppo del canale di vendita digitale al management dell’ecommerce.

Mauro e Stefano Zampieri – Titolari Pas de Rouge