Background
Pet 4 People is a new direct online sales platform created to offer the best products, from food to accessories, for pets and the places where they live, with a wide selection also dedicated to gardening.
Calicantus was contacted to create a project from scratch to start selling online.
Attività
Gestione socialGraphic designOnline advertisingSocial advertisingSviluppo graficoWeb designObbiettivi
– Design an e-commerce for a new pet food and pet accessories company
– Spread knowledge of the new brand through a well-constructed and coherent image across all points of contact with potential customers
– Start online sales, through social-media and Google adv campaigns
Strategie e strumenti
After designing and going live with the new e-commerce, we worked on a strategy that included a commercial calendar of promotions, an organic social-media plan to spread brand awareness, which we combined with paid advertising on Facebook, Instagram and Google Ads to intercept the specific demand for pet food and accessories.
