• AN INTEGRATED STRATEGY

    Pet 4 People

    FROM WEBSITE TO SOCIAL MEDIA, TO LAUNCH A NEW E-COMMERCE OF PET PRODUCTS

BACKGROUND

Pet 4 People is a new direct online sales platform created to offer the best products, from food to accessories, for pets and the places where they live, with a wide selection also dedicated to gardening.

Calicantus was contacted to create a project from scratch to start selling online.

activity

Web design Graphic design Social advertising Online advertising

GOALS

- Design an e-commerce for a new pet food and pet accessories company
- Spread knowledge of the new brand through a well-constructed and coherent image across all points of contact with potential customers
- Start online sales, through social-media and Google adv campaigns

STRATEGIES AND TOOLS

After designing and going live with the new e-commerce, we worked on a strategy that included a commercial calendar of promotions, an organic social-media plan to spread brand awareness, which we combined with paid advertising on Facebook, Instagram and Google Ads to intercept the specific demand for pet food and accessories.


WE WORKED ON A COMPREHENSIVE STRATEGY THAT INCLUDED A COMMERCIAL CALENDAR, AND ORGANIC SOCIAL MEDIA PLAN, PAID CAMPAIGNS AND EMAIL AUTOMATION

Web design Graphic design Social advertising Online advertising

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