Pointhouse

Background

Pointhouse designs furnishing elements dedicated to the retail and contract markets, offering the quality of an entirely Italian product.

Follows a strategy to strengthen its digital presence, Pointhouse shared a project that became a corporate voice, in line with its aesthetic language, aimed to collect lead business and based on solid integration with the pre-existing SAP management system and the mailing platforms. A 3D product configurator dedicated to web-order business completes the project.

Objectives

Pointhouse wants to innovate the brand identity by updating the website, in terms of technology and design, allowing the user to customize the desired product and consequently creating hight level of loyalty.
In addition, all current and future site contents for search engines have been optimized.

Strategies and tools

We focused on the restyling of the website with a new responsive graphic design on Calicantus’ platform, integrated a personalized web order complete with a 3D configurator and SAP Business One management software.
It was created a DEM plan with MailUP platform to support the brand awareness and the implementation of the new 3D configurator.