Best purchase experience

Pointhouse

Enhance the Customer Experience with an online product configurator

Background

Pointhouse designs furnishing elements dedicated to the retail and contract markets, offering the quality of an entirely Italian product.

Follows a strategy to strengthen its digital presence, Pointhouse shared a project that became a corporate voice, in line with its aesthetic language, aimed to collect lead business and based on solid integration with the pre-existing SAP management system and the mailing platforms. A 3D product configurator dedicated to web-order business completes the project.

Attività

Art directionConfiguratore prodottoDEM & NewsletterProduct configuratorWeb designWeb development

Obbiettivi

Pointhouse wants to innovate the brand identity by updating the website, in terms of technology and design, allowing the user to customize the desired product and consequently creating hight level of loyalty.
In addition, all current and future site contents for search engines have been optimized.

Strategie e strumenti

We focused on the restyling of the website with a new responsive graphic design on Calicantus’ platform, integrated a personalized web order complete with a 3D configurator and SAP Business One management software.
It was created a DEM plan with MailUP platform to support the brand awareness and the implementation of the new 3D configurator.

The customer becomes the creator, together with the company, a kind of "co-creation" of the products while the manufacturing company can take advantage of a clear and immediate vision of the choices and tastes of customers

Art direction Configuratore prodotto DEM & Newsletter Product configurator Web design Web development