Background
ROCES is a leading brand in the production of roller skates and ice skates that have made history in the professional sports sector. Over the years, the company has expanded its offering with new product lines, including accessories, skateboards, scooters, and even clothing! Inline skating continues to be the company’s core business, confirming its position as a trend-setting reference in the hedon skate and aggressive skate styles.
Activity
Cookie policy and GDPR draftingEcommerce replatforming with BigCommerce enterprise technologyOptimized eCommerce development and implementationRetracking analytics and tracking tools improvementSEO setup and migrationStrategic analysis of the new eCommerce projectTraining and data entryUX/UI design in collaboration with MMXX StudioObjectives
The new eCommerce project focuses on enhancing user experience and managing the company’s online sales, strengthening its position in international markets. Our team has, therefore, overseen both the branding and editorial components, as well as the product catalogue sections, in order to improve the commercial offering, in pursuit of the following objectives:
– Performance
– Service
– Growth
Strategies and tools
Roces has entrusted Calicantus with the updating of its digital assets to effectively address the new challenge entailed in the brand’s natural digital evolution process. This will begin with a new eCommerce site (currently being developed with the BigCommerce technology), system integration, and MOR – to streamline operations and offer the best possible customer experience to users – as well as a digital marketing plan to promote the brand and increase sales. We have deployed a team boasting a wide range of skills for the project to count on:
– Digital experience and know-how
– Network of partners and vertical consulting
– Cost optimization and dedicated assets
