• tell the products and communicate the corporate values

    Ron Millonario

    strengthen the brand by reaching a wider audience

BACKGROUND

Ron Millonario is not only a Peruvian rum praised by critics and enthusiasts, but also a container of a legendary story, traditions to preserve and emotions to enjoy.

Produced since 1950 in a Peruvian farm, in 2004 it was discovered by Fabio Rossi.

Ron Millonario is, in fact, one of the brands of the all-Italian company Rossi & Rossi, importer of carefully selected luxury spirits and champagne.

Together with calicantus, the company undertook a further path of growth through digital marketing, strengthening the brand and reaching an ever-growing audience of customers.

activity

Art direction Web design Web development

GOALS

At calicantus, every project starts with listening.
For Ron Millonario, the main requirements were:

- to find an effective way to communicate the great passion and tradition embodied in the brand

- to succeed in making digital users perceive the sensory palette of the various rums.


Calicantus was tasked with
creating an online presence for Ron Millonario that will:

- spread the word of the brand's exclusiveness and the story of the product

- communicate the aroma and flavour properties of the rums in an easy way

- act as a privileged point of contact with potential distributors worldwide, customers and enthusiasts

STRATEGIES AND TOOLS

To achieve the results, calicantus team identified three strategies:

-
integrate a video into the homepage that would take users on a magical journey to Peru to discover the roots of Ron Millonario
-
give visibility to the page dedicated to the product history, with an accurate study in terms of copy and visuals
-
insert the actual image of the bottle into each product page; the emotional description; a section dedicated to the sensory palette that communicates through images.

Through the new digital channel, Ron Millonario now:
- communicates its brand values effectively and spread product awareness
-
has a complete and attractive product catalogue that can be easily updated
- allows its potential retailers to interact with the company with one click.


Undertook a further path of growth through digital marketing, strengthening the brand and reaching an ever-growing audience of customers

Art direction Web design Web development

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