Background
Segafredo Zanetti Coffee System is a trademark of Massimo Zanetti Beverage Group, a multinational present in 100 countries and the world’s top private group in the coffee market.
Segafredo Zanetti Coffee System is the container of multiple international brands, most of which are leaders in their area or reference sector. From the fine coffee blends of the “Origini” line, to the creation of cold drinks, through to the manufacture of innovative coffee machines: the company strives for sector excellence at an international level.
Activity
Customer careE-commerce design and integrationE-commerce operationsLogistics and warehouseSocial advertisingSocial managementTotal management and accountingWeb designWeb developmentObjectives
Segafredo Zanetti Coffee System decides to extend its leadership in the Coffee Service field also through the online sales channel by leveraging an eCommerce system dedicated to end consumers which is integrated with its production and management structure.
Strategies and tools
To reach the goals of Segafredo Zanetti Coffee System, calicantus designs a fully e-commerce system which is fully integrated into the company’s production and distribution infrastructure.
Operationally, calicantus manages day-by-day every aspect of the online sales system: ordering, payment cashing, logistics, warehousing, deliveries, updating products and their availability, and administration. We do all this while planning the strategies of marketing, sales and communication according to constant and detailed analyses on performance.
