Slam

Background

The Italian brand of technical sailing clothing SLAM was founded in Genoa in 1979.

A history made of innovations and performing technical items designed to meet the requirements of the most demanding yachtsmen/yachtswomen, and all sea lovers in general. 

SLAM’s environmentally friendly policies stem from its origins among sea people and from the sea environment safeguard culture that is so intrinsic to its DNA.

Taking on full responsibility for the items they produce is not so much a choice as a duty. As a technical sailing clothing brand, their main objective is to create items characterized by long-lasting performance and technical qualities because durability is the first ingredient of sustainability.

SLAM’s production policies are led by material innovations and available technologies. Suppliers are accurately selected with a preference for those who can guarantee high standards in terms of production processes and respect for employees.

Ecodesign is a fundamental principle in the SLAM products’ design. The company uses recycled raw materials and its products are designed to facilitate post-use recycling.

We were involved by Adverteam – the integrated communication agency of Next Group that was in charge of the substantial website renewal project – to create a touchpoint that may work both for ecommerce and as a branding, communication and engagement platform. We shared this process with Fattoretto Agency, which acted as Advisor in SEO matters, while we took care of managing sales processes and customer experience during the purchase stage, ensuring the correct management and accounting of online sales as MoR (Merchant of Records) and of Customer Service.

Objectives

– Entering the world of digital commerce in order to reach B2C end users and B2B retailers outside the traditional distribution network.
– Optimizing processes by outsourcing online order management with reference to accounting and administrative procedures i.e. billing, payments and returned goods, and also legal matters (from the terms of sale to the privacy policy).
– Focusing internal resources on key business activities.
– Ensuring a flawless service to digital clients.
– Keeping SLAM’s logistics and warehouse management procedures unaltered.

Strategies and tools

– MoR (Merchant of Records): for correct online sales management and accounting.
– CS (Customer Service): improving customer experience through a flawless support service.
– System Integration: integration of the Shopify Plus ecommerce platform with our OMS (Order Management System) through Calicantus’s official APP for Shopify available in the App Store. Furthermore, the system integration also included online order flows and returned goods, Tracking and Status with SLAM’s WMS and ERP so as to ensure the utmost Customer Experience to B2C and B2B buying customers.