• New e-shop for the nonconformist digital consumer

    smemoranda

    Digital innovation without compromise, let’s keep it nonconformist!

BACKGROUND

For over 40 years, Smemoranda (known to everyone as Smemo) has been Italy’s most famous planner-book, a point of contact for seven generations of students who are always on the lookout for news. It’s a real tabloid full of stories, articles, opinions, essays, news, poems, songs, quizzes, drawings, and cartoons, etc.

Since the publication of “numero 1” or its first edition in 1978, Smemo has been the symbol of innovation and nonconformism, a guiding light for many generations of students and amateurs living in opposition to the conservative values of society.

activity

Web design Web development SEO Merchant of records Logistics management

GOALS

- Increasing digital purchases;
- Focusing internal resources on key strategic business activities;
- Improving the brand’s online image;
- Optimizing the consumer experience by fully outsourcing order management to Calicantus;
- Enhancing sales and consumer loyalty;
- Optimizing internal processes by minimizing error margins.

STRATEGIES AND TOOLS

Smemoranda's Digital Transformation process involves all of Calicantus departments, from the e-Shop redesign, developed on the Shopify technology platform, to the full-outsourcing management by the Calicantus team acting as Merchant of Records, and therefore handling: online sales management, logistics and administrative coordination, consultancy, and support for the digital strategy for the medium- to long-term.


Promoting the concept of “innovating under the banner of tradition”, the e-commerce that stands alongside the traditional distribution of stationers and bookshop / direct touchpoint of Smemoranda team with end users.

Web design Web development SEO Merchant of records Logistics management

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