SSC Napoli

Background

Società Sportiva Calcio Napoli, established in 1926, is one of the most famous soccer clubs worldwide, featuring a strong local and international identity. The club members wear their own iconic jerseys, produced in collaboration with EA7 Emporio Armani, and count on the support of prestigious partners such as MSC Crociere and Coca-Cola.
Its merchandising lines, including internally-developed technical garments, turn eCommerce into a strategic channel to increase turnover and boost the club’s visibility globally.

Objectives

– Internazionalizing the Brand by dealing with any complexities related to foreign markets (i.e. taxes, duties and payments) so as to reach new fans on a global level.
– Improving Digital Commerce performance
– Providing a customized shopping experience
– Effectively managing peak demand in terms of Customer Service and eCommerce logistics

Strategies and tools

As an Ecommerce Service Provider (ESP), Calicantus manages SSC Napoli’s entire eCommerce channel, from online sales as Merchant of Record (MoR), to eCommerce logistics (3PL), up to Customer care service for fans worldwide.

Strategic priorities include improving shopping experience, addressing an increasingly wider international public, and providing a more and more customized offering. Ecommerce becomes, therefore, a direct and distinctive channel, strengthening the emotional connection between the team and its fans.

On-demand printing of customized jerseys allows to prevent overproduction and optimize inventory management. A flexible supply chain is crucial, especially when peaks in demand occur (i.e. the launch of new outfits, victories, or international events), when it is essential to promptly meet the demand and avoid missing sales opportunities.

International expansion requires the ability to handle local regulations, tax systems, customs duties, and different payment methods, while offering a seamless, secure, and multilingual shopping experience to fans worldwide.