Multibrand B2C online sales project


A comprehensive project with all the Calicantus team solutions


UBC, United Brands Company S.p.A. is a leading company in producing and selling “Italian Style” footwear worldwide. Creativity, design, materials selection, and careful workmanship allow UBS to guarantee its customers highly competitive products in terms of aesthetics, quality, and performance. International brands including Sergio Tacchini, Benetton Group, Gas Jeans, Carrera Jeans, Trussardi, and many more, trust UBC to always give them the best.


Art directionBrand identityCustomer careDigital marketingFull outsourcing managementIntegrationsIntegrazioniMerchant of recordsWeb designWeb development


UBC’s digital project aims to sell the products of UBC’s brand partners online to B2C users in European markets, but also to the international landscape.

Strategie e strumenti

To seize the sales opportunities of the digital market, it became necessary to rely on an expert partner such as Calicantus, which succeeded in supporting UBC in a digitalization process for managing online sales through full outsourcing.
Beginning with defining the brand’s online positioning, integrating the existing ERP and PIM systems, and carefully selecting the software of the e-commerce platform, we identified Bigcommerce Enterprise as the best solution for the project’s required functionality and scalability ambitions.

Capturing the European B2C market requires a targeted branding and digital-marketing strategy, but not only that: to obtain results quickly, sales management in its complexity also needs an up-and-running machine.

Art direction Brand identity Customer care Digital marketing Full outsourcing management Integrations Integrazioni Merchant of records Web design Web development