Urbani Tartufi

Background

Founded in 1852, Urbani Tartufi is one of the most prestigious and longstanding companies in the truffle sector. With an experience of over 170 years, Urbani Tartufi has proved capable of preserving a tradition of excellence and innovation, becoming the point of reference in the truffle trade globally.

Objectives

– Customer Experience: providing customers with an efficient and prompt customer care service and a satisfactory purchase experience.
– Guaranteed cold chain: ensuring the highest possible levels of product freshness and quality thanks to the strict management of the cold chain in all its stages, from collection to delivery.
– Transparency and traceability: providing customers with detailed information on the origin and characteristics of each truffle, thus ensuring the highest transparency and traceability.
– Premium positioning: consolidating Urbani Tartufi’s leadership in the online sale of high quality truffles by offering a top-quality and exclusive purchase experience.

Strategies and tools

In this project Calicantus deals with online sales all over the European market with MoR (Merchant of Records) management, including orders and payments, shipping, customer care and logistics.

An ambitious project for the management of multi-store logistics to provide consumers with the freshest possible truffles overcoming the problems typically related with fresh produce, which is seasonal and subject to weather trends.

The key assets of this project include:
– Customer experience: offering an excellent purchase experience to loyalized, high-spending customers.
– System integration: for a high-level value proposition.

In short, Calicantus provides Urbani Tartufi with a complete solution for the management of online orders and customer service, both in Italy and Europe, enabling the brand to focus on its core activities.