Background
Verve is an Italian company with a long experience in the design and supply of fluid treatment solutions. It is a reference point for industrial operators, plant engineers and professionals in highly critical sectors, from industrial to medical ones.
In recent years it has been investing in process innovation, sustainability and digitalization in order to offer increasingly accessible and flexible solutions, through digital channels too.
Activity
Creation of the digital product catalogE-commerce System IntegrationOpening to international marketsOrder management and customer careTechnical and business analysisObjectives
Verve has chosen Calicantus as a strategic partner for the activation of a B2B eCommerce channel where orders are managed through a Merchant of Record (MoR) in addition to existing company systems.
The objective was twofold:
– to facilitate and optimize professional customers’ purchasing experience
– to enable a strategic, efficient and ready-for-internationalization digital channel.
Strategies and tools
Verve has chosen Calicantus as a strategic partner for the activation of a B2B eCommerce channel in Merchant of Record (MoR) mode, in addition to existing company systems. The project has led to:
– the digitalization of the product catalog
– the automation of order flows
– the complete management of invoicing, payments, fraud and logistics
– multi-channel customer care
– international tax compliance
The adopted model paves the way for the evolution of B2B towards experiences similar to B2C, where speed and simplicity become key elements. Calicantus has enabled Verve to manage orders in an effective (and very cheap) way, enter foreign markets too and guarantee a professional and sustainable service.
