Background
Zanetti 1965, brand of the historic Zanetti Moda, is a benchmark Italian fashion wear company for its quality and elegance in the Italian made ready-to-wear market. The company decided to joint the world of digital commerce and enhance its image, spread brand awareness and promote its new collections to its B2B and B2C customers.
Activity
IntegrationsShowroom virtuale B2BUpdatesWeb designWeb developmentObjectives
– Approach online sales by providing a better customer experience to end users
– Enhance brand image
– Increase the company’s visibility and collections
– Improve its relationship with its B2B and B2C customers
– Optimise business processes and product data-flow
Strategies and tools
Calicantus supported the company in a complex digitalisation process. As well as creating the new e-commerce site in Prestashop integrated with the Just Fashion management system, we succeeded in optimising the internal processes of order management and sell- out, supporting Zanetti Moda in building its new Brand Image.
