• ASOLO

    ASOLO

    SHOES FOR TREKKING AND MOUNTANEERING, HIKING AND OUTDOOR

BACKGROUND

Founded in 1975, ASOLO is an undisputed world leader in the technical mountain shoe sector. Its products range from mountaineering to free time, allowing the company to stand out from the few global brands as it covers the full spectrum of outdoor footwear.

PROJECT

Motivated by the sales achieved by the first e-commerce project, ASOLO confirms its confidence in calicant.us by commissioning the reboot of its online store, which is based on the well-established technological foundations, and driven by the know-how acquired in the three years of running the first project.

Asolo Shoes

A project designed to get the most out of the highly detailed asolo catalogue, which is now more than ever integrated with the sales strategies of the e-shop.

ESHOP

The emphasis was placed on the usability of the mobile devices, on preserving the linearity of the browsing paths, and the further refinement of the combined-filters systems which, thanks to a complete redesign of the interface logic, allows users to fully exploit the very detailed Asolo catalogue, which has been integrated even more with the shop's business strategies.

RESULTS

The interface has been enhanced between the platform and the customer's management system, further facilitating the updating of orders statuses, inventory availability, prices, descriptions and pictures of the items for sale.

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