• Dike

    Dike

BACKGROUND

Dike wants to give you the best, while you give the best of yourself.
The company makes footwear and clothing for work environments. It differs from its competitors by paying special attention to products aesthetics. Dike's noble goal is to transform the world of footwear and clothing for work, proving that, with enthusiasm and personality, one can feel special also while working hard.

Dike puts the passion for work into every product and is constantly looking for new technologies to give its customers enhanced safety and comfort.
Along with technological research, the company has started an evolutionary process, which encourages product availability, thus allowing its customers to but them at any time from any geographical area: the Dike eShop was then created.

PROJECT

Dike took another step forward in the future of footwear and clothing for work by starting to sell its products online through a dedicated eShop and supporting sales and brand growth with a comprehensive digital strategy.

As well as designing the e-commerce, calicant.us also manages the relationship with dropshipping couriers, for Customer Care and part of digital marketing activities.

Not only: in 2017, the online shop was renovated by adding a section dedicated to work clothing to the footwear selection.
With trousers, t-shirts, jackets and polo shirts, the range of products sold online is constantly growing, as are the eShop categories and filters.

Thanks to its new digital presence, Dike has considerably increased its brand strength and awareness, with positive effects in sales in traditional stores and requests from new retailers.

ACTIVITIES CARRIED OUT

Dike entrusted calicant.us with the outsourcing management of its e-commerce, trusting our experience in the field and the many collaborations with important footwear brands.

The creation of the eShop starts from a careful study of the client's needs and by then identifying the most suitable strategies and technologies. Moreover, thanks to our Art Direction service, the most effective paths to purchase have been identified in a graphic context that is consistent with the corporate image.

For the most operational part, calicant.us deals with:

  • Managing the relationship with dropshipping couriers
  • Orders and encashments management
  • Shipping management
  • Return management
  • Customer Care, with operators that speak the languages of target markets
  • Online and social advertising management
  • Newsletter service and Mail Automation management.

RESULTS

Choosing to introduce an e-commerce can lead to many positive results also - and especially - offline.
Thanks to its new digital presence, Dike has considerably increased its brand strength and awareness, with positive effects in sales in traditional stores and requests from new retailers.

Online sales are supported by a marketing strategy aimed at optimizing the Customer Journey, which includes the following digital touchpoints:

  • the company's social profiles, key points of contact and confrontation with customers
  • search, remarketing and display campaigns on search engines, which serve both as a vehicle for the brand and to intercept those who are at an advanced stage of the purchase process
  • newsletters to enhance customer loyalty
  • Mail Automation, to reduce cart drop-out rates and increase conversion rates.
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