• Lineabeta

    Lineabeta

    The leading company in the bathroom accessories and furnishings sector

BACKGROUND

From the 1980s, the ‘100% Made in Italy’ company Lineabeta has become a leader in its industry with its innovative ranges of bathroom accessories and furnishings, radically changing bathroom design in Italy and abroad.

But Lineabeta’s online image did not properly enhance the company’s excellence in designing and perfecting its ranges.

So it contacted calicant.us, that undertook to design a website and a digital strategy to present the brand and catalogue in a coordinated fashion with (following the development of e-commerce) a shop area dedicated to its Outlet products.

The integrated management of the entire digital strategy enables the brand to be enhanced from all angles

ACTIVITIES

The calicant.us team works in four ways to meet Lineabeta’s needs:

  • Creation of the corporate site with the product catalogue directly imported from the system the company already uses
  • Design of the e-shop for the outlet part, including integrating e-commerce with the management software
  • Creation of the B2B section
  • Development and overseeing the entire Digital Marketing strategy

RESULTS

Integrated management of the entire digital strategy (from creation of the new site to use of social networks) enables us to:

  • Enhance and increase brand awareness from all angles
  • Optimize the online shopping process
  • Control all digital contact points
  • Involve young designers
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