• Officina Bernardi

    Officina Bernardi

    Brilliant gold and silver jewellery

BACKGROUND

The history of Officina Bernardi began over thirty years ago, from the common passion for jewellery of two brothers from the Veneto region of Italy. The company opened in 1987 by the Bernardi brothers is called Chrysos. It is still the world's leading producer of chains in precious metals.

Carlo and Francesco Bernardi, however, felt the need to give more space to their creativity, studying the best forms, designs and combinations of materials.
Which is why they founded Officina Bernardi as a genuine workshop of precious items outside Venice - a place where unique and refined jewels come to life, for ladies and gentlemen alike.

Rings, bracelets, necklaces and pendants are sold in the elegant flagship store in Venice's St. Mark's Square, as well as in exclusive jewellers in Europe and America.
But that's not enough. We feel it our mission to build brand awareness and reach out to potential customers worldwide. The first step to achieve this is to open an online shop.


PROJECT

The Officina Bernardi project provides for the design, creation and integration of an e-commerce that gives the brand a whole new visibility.
Having already several eShops in the field of fashion and accessories, we're well aware of sector good practices. Yet every company is different and, first and foremost, every project is born with different expectations, objectives and issues.

So the first step is to listen to the customer and think things out together. Thus, we gradually get to giving shape to an all-round strategy that is online as well as offline.

The decision to open an online store allows companies to think more deeply than ever before about their brand identity and commercial and marketing strategy

E-SHOP

The Officina Bernardi eShop is actually very simple in its structure. The Home page is obviously the richest one, with the mixture of video content and images, with a minimal graphic style. White is the predominant colour.

The navigation routes are clear and linear, also because the range of products is limited. This is why the menu in the header only shows "Women", "Men" and "OBWorld". The first two are for online sales while OBWorld is the gateway to the institutional area of the site.

The Women and Men headings take you directly to the online shop, using two types of search:

  • by collection
  • by product category

Another filter lets users adjust price ranges.

The footer contains all the useful information and links for potential buyers.


RESULTS

As is often the case, the decision to open an online store allows companies to think more deeply than ever before about their brand identity and commercial marketing strategy.
A well-thought-out, multichannel strategy also creates profitable exchanges with both customers and retailers.




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