• Ron Millonario

    Ron Millonario

BACKGROUND

Ron Millonario is not only a Peruvian rum praised by critics and enthusiasts, but also a container of a legendary story, traditions to preserve and emotions to enjoy.
Produced since 1950 in a Peruvian farm, in 2004 it was discovered by Fabio Rossi.
Ron Millonario is, in fact, one of the brands of the all-Italian company Rossi & Rossi, importer of carefully selected luxury spirits and champagne.

Together with calicant.us, the company undertook a further path of growth through digital marketing, strengthening the brand and reaching an ever-growing audience of customers.

PROJECT

Calicant.us was tasked with creating an online presence for Ron Millonario that will:

  • spread the word of the brand's exclusiveness and the story of the product
  • communicate the aroma and flavour properties of the rums in an easy way
  • act as a privileged point of contact with potential distributors worldwide, customers and enthusiasts

To give life to the project, calicant.us has used all the skills built up over the years in designing and integrating e-commerce solutions.

Together with calicant.us, the company undertook a further path of growth through digital marketing, strengthening the brand and reaching an ever-growing audience of customers

ACTIVITIES CARRIED OUT

At calicant.us, every project starts with listening.

For Ron Millonario, the main requirements were:

  • to find an effective way to communicate the great passion and tradition embodied in the brand
  • to succeed in making digital users perceive the sensory palette of the various rums.

To achieve these results, calicant.us team identified three strategies:

  • integrate a video into the homepage that would take users on a magical journey to Peru to discover the roots of Ron Millonario
  • give visibility to the page dedicated to the product history, with an accurate study in terms of copy and visuals
  • insert the actual image of the bottle into each product page; the emotional description; a section dedicated to the sensory palette that communicates through images.

RESULTS

The continuous exchange between calicant.us and Ron Millonario has allowed us to create a website that fully meets the customer's requirements.

Through the new digital channel, Ron Millonario now:

  • communicates its brand values effectively and spread product awareness
  • has a complete and attractive product catalogue that can be easily updated
  • allows its potential retailers to interact with the company with one click.
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