Having a solid brand is essential to not have to compete just on price, and to retain customers.
It is only by communicating your brand’s values that you can achieve long-term success.
Plus, thanks to brand recognition, all the products in the catalogue acquire more strength, and can be sold more easily.
The advantages of having a strong brand:
- Increases the perceived value of the products, so allows you to charge higher prices as buyers hold your brand in higher consideration
- Helps to stand out from the competition because the company’s reputation and perceived product quality will be greater than competitors’
- Enhance loyalty among end customers, who will feel part of a community and share the company’s values. This brand loyalty often lasts a long time and is therefore a asset that extends well into the future
- The more credible the brand, the more effective the communication. People will be more attentive to marketing messages and upcoming news.
- It makes it easier and cheaper to launch new products, which will find a loyal user-base ready to try out the latest product and ready to give valuable feedback on how to improve the first versions
How can we help you communicate the value of your brand?
- Together we define what to base the brand strategy on, analysing your business and identifying the strengths and your added value
- We work on a clear and engaging brand identity with an Art Direction office that ensures a shopping experience in a graphic context that is consistent with your corporate image.
- We build a website that matches impact with performance, using advanced platforms that coordinate numerous management and marketing features
- We design a marketing plan aimed at increasing turnover, using an omni-channel communication to convey your identity and add value to the end customer
- We apply the agreed brand strategies across the various digital channels, drawing up editorial plans on social media, creating DEMs and automations, and producing quality content
Omni-channel approach
Are you afraid that e-commerce can cannibalize or weaken
the traditional sales network?
Our omni-channel marketing approach allows the different communication channels to benefit the brand, integrating traditional distribution with the online store.
The aim is to maximise turnover through effective brand promotion, which increases the perceived brand value and raises price-positioning.
Through a targeted plan, the various channels are defined in detail as they interact with the consumers throughout all phases of the purchasing process and on the various touch-points.
Testimonials
EDG.IT
Alberto Mantovan - responsabileWe invest a lot in the research and development of new products, and we want them to be seen at their very best. We work hard on preparing our photo-shoots. With Calicantus, we’ve found a reliable partner who knows how to communicate online the ideas of our designers, and reproduce the atmosphere they conceived.
Mortari
Stefano MortariWe chose Calicantus not just for their digital skills. We also wanted aesthetic sensitivity, a correct approach to the world of fashion and its speed of exchange – qualities that are not easy to find in a digital agency.
Our ongoing collaboration focuses on increasing our brand visibility and recognition among both our b2b public and end customers, by integrating a commercial strategy which had previously been concentrating on mainly only our buyers.
