Mortari
Stefano Mortari
We chose Calicantus not only for its digital skills, but also for its aesthetic sensitivity, correct approach to the world of fashion, and its speed of exchange - all qualities that are not easy to find in a digital agency.
The collaboration, which is ongoing, focuses on increasing brand visibility and recognition with both the b2b public and end customers, integrating a commercial strategy which had so far mainly addressed only buyers.
Multilingual social editorial plan based on the story of product and brand, Social ADV and themed landing pages dedicated to seasonal collections, have the dual purpose of telling the brand's qualities and characteristics, and generating contacts to be developed online and at trade fairs.