THE STRENGTHS OF A DIGITAL COMMUNICATION STRATEGY
- It starts by listening and analysing carefully the scenario you operate in: your web reputation, your wishes and expectations.
- It clearly identifies your value proposition and your Unique Selling Proposition.
- It speaks to specific targets, identifying the characteristics and needs of each: those of your customers, dealers, suppliers and, on the internal side, also your employees.
- It is authentic and credible: it tells the truth and communicates it most effectively.
- It is the backbone of all marketing strategies because it aims at achieving your business goals and meeting the needs and desires of your customers.
- It can be applied across all types of media because there is only one identity, which can be adapted from time to time to the context and to the channel, while preserving its essence.