WHAT IS AN OMNICHANNEL SALES STRATEGY?
When we talk about omnichannel strategy, we mean using proactive and interconnected ways to manage and control all the “touchpoints” that potential customers meet on their customer journey, to make sure they have outstanding experiences with the company.
Touchpoints are not just digital jargon but real places too, which is why an omnichannel strategy strengthens the whole sales ecosystem made up of all channels: offline and online, direct, internal, external and indirect (from the website to social media, from the customer care department to the retail outlet).
It's a win-win approach where all benefit because it is possible to reach out to consumers wherever they are. And, above all, it is modular, because once the goal has been identified, we can develop one aspect at a time in stages, and thus achieve immediate improvements.