he online configurator allows end customers to start from scratch and modify an article at will. Thanks to a series of parameters and filters, users can create their ideal product and see changes in appearance and price in real time.
THE WAY IT WORKS IS VERY SIMPLE
- Users selects the article they’re interested in most on the e-commerce site
- They then start customizing it, using these variables: type,materials, sizes, colour, working type, etc.
- Every change will affect final price, which is displayed directly
- Once satisfied, the customers adds their configured product to their cart and go ahead with purchasing
WHY CHOOSE A PRODUCT CONFIGURATOR?
The configurator simplifies the processes and lets you improve
the shopping experience for both the selling company and the buyers
ADVANTAGES FOR THE COMPANY
- Shorter time needed to prepare quotations
- Availability 24/7 regardless of time zones and in all target market languages
- Total flexibility in product creation
- Direct production of the bill of materials for working
- Reduction of uncertainty and the possibility of human error
- Possibility of applying different conditions depending on reference market
- Thanks to the automatisms, avoids unnecessary double steps, and facilitates the orders-management
ADVANTAGES FOR BUYERS
- Immediate display of product changes
- Ability to customize and create unique items
- Ease of purchase
- Enjoyable buying context: configuring your product is almost like a game
Basso Bikes contacted Calicantus seeking to achieve two goals: to increase online sales, and to grow brand awareness, by creating an e-commerce platform with product configurator.
A multi-currency, multi-lingual, multi-list e-commerce was created to meet the needs of internationalization, following the contemporary principles of web usability.
Plus, to meet a growing need for customization, the platform was implemented with a product configurator which has allowed us to optimize processes, time-scales and the resulting costs.