Innovation, e-commerce and insights from the industry
Host Milano 2025, scheduled from October 17 to 21, 2025, confirms itself as the most important international event for the Ho.Re.Ca., foodservice and professional catering equipment sector.
A sector worth $1.189 billion with a projected CAGR of 5.1% from 2025 to 2030. The world of Italian professional catering equipment continues to grow, driven by tourism, cutting-edge technology and the Prosumer effect. On the occasion of the upcoming Host Milano, from October 17 to 21, 2025, Calicantus takes stock of the situation with insights from Sirman, present at the fair with a 1,000 sqm stand.
In this context, Calicantus brings its vision on the evolution of digital commerce together with insights from Sirman, which will be present at the fair with a stand of over 1,000 sqm.
Technology, IoT and sector transformation
Innovation and automation
Host Milano 2025 focuses on IoT technologies, smart automation and data-driven solutions that are revolutionizing the professional catering market. Next-generation equipment enables:
-
Real-time performance monitoring,
-
Consumption optimization and waste reduction,
-
Automation of repetitive tasks,
-
Better control over cooking processes and final product quality.
Tourism and growing demand
The sector’s growth is closely linked to the tourism boom in Italy. Hotels, restaurants and catering services require higher-performing equipment to meet the needs of an increasingly demanding international clientele.
Host Milano 2025: market data and outlook
-
2024 revenue for professional equipment in Italy: $1.189 billion.
-
2030 forecast: $1,611.5 billion, with a CAGR of 5.1% (2025–2030).
-
Italy’s share of the global market: 3% of the sector’s worldwide revenue.
These figures confirm the strategic importance of the sector for the Italian economy and make it a key player at Host Milano 2025.
Prosumer effect and sector digitalization
Who is the Prosumer?
The “Prosumer” is an evolved consumer who also becomes a producer of content and trends.
In the context of Host Milano 2025, this phenomenon is reflected as follows:
-
Purchase of professional equipment for home use,
-
Online sharing of recipes, reviews and tutorials,
-
Direct influence on other users’ purchasing decisions.
Impact on the e-commerce market
-
+23% sales of professional products for home use since 2022.
-
Over 55% of espresso machines sold online in 2024.
E-commerce is establishing itself as one of the main growth drivers for the sector.
B2B e-commerce takes center stage at Host Milano 2025
E-commerce doesn’t just concern the end consumer but also B2B.
According to Adobe data, the global B2B e-commerce market is worth $8.66 trillion and will reach $9.6 trillion by 2027. This confirms that supplies, spare parts and professional equipment are also going digital.
Calicantus’s perspective
Innovation in business models
“Technological innovation doesn’t just concern equipment, but also business models. Being competitive today means integrating e-commerce, advanced logistics and omnichannel strategies” – Valentino Bergamo, CEO Calicantus.
Calicantus will bring concrete insights to Host Milano 2025 on:
-
Merchant of Record (MoR),
-
International digital commerce for the Ho.Re.Ca. sector,
-
Omnichannel strategies for brands selling worldwide.
Sirman at Host Milano 2025: tradition and innovation
Food processing leader
Sirman, a historic Italian company founded by Nereo Marzaro, is today one of the international benchmarks for professional equipment for catering, meat and large-scale retail.
Presence at the fair
-
Stand of over 1,000 sqm (Pavilion Hall 3P – Booth A47 A65 C48 C66),
-
Immersive experiences featuring IoT technologies and innovative products,
-
Presence in 126 countries and growth through e-commerce and digitalization.
Host Milano 2025 will be the stage where technology, B2B e-commerce and the Prosumer effect come together. Thanks to the collaboration between companies like Calicantus and Sirman, the sector is moving toward an increasingly digital, sustainable and globally customer-oriented future.
